Many of the values listed below may not apply to you, your industry or your business. Use the list as a guide to determine the values that you consider significant to you and your company. After you select the values that are important to you, sort them in the order of priority.

  • Abundance
  • Acceptance
  • Accessibility
  • Accomplishment
  • Accountability
  • Accuracy
  • Achievement
  • Acknowledgement
  • Activeness
  • Adaptability
  • Adoration
  • Adroitness
  • Advancement
  • Adventure
  • Affection
  • Affluence
  • Aggressiveness
  • Agility
  • Alertness
  • Altruism
  • Amazement
  • Ambition
  • Amusement
  • Anticipation
  • Appreciation
  • Approachability
  • Approval
  • Art
  • Articulacy
  • Artistry
  • Assertiveness
  • Assurance
  • Attentiveness
  • Attractiveness
  • Audacity
  • Availability
  • Awareness
  • Awe
  • Balance
  • Beauty
  • Being the best
  • Belonging
  • Benevolence
  • Bliss
  • Boldness
  • Bravery
  • Brilliance
  • Buoyancy
  • Calmness
  • Camaraderie
  • Candor
  • Capability
  • Care
  • Carefulness
  • Celebrity
  • Certainty
  • Challenge
  • Change
  • Charity
  • Charm
  • Chastity
  • Cheerfulness
  • Clarity
  • Cleanliness
  • Clear-mindedness
  • Cleverness
  • Closeness
  • Comfort
  • Commitment
  • Community
  • Compassion
  • Competence
  • Competition
  • Completion
  • Composure
  • Concentration
  • Confidence
  • Conformity
  • Congruency
  • Connection
  • Consciousness
  • Conservation
  • Consistency
  • Contentment
  • Continuity
  • Contribution
  • Control
  • Conviction
  • Conviviality
  • Coolness
  • Cooperation
  • Cordiality
  • Correctness
  • Country
  • Courage
  • Courtesy
  • Craftiness
  • Creativity
  • Credibility
  • Cunning
  • Curiosity
  • Daring
  • Decisiveness
  • Decorum
  • Deference
  • Delight
  • Dependability
  • Depth
  • Desire
  • Determination
  • Devotion
  • Devoutness
  • Dexterity
  • Dignity
  • Diligence
  • Direction
  • Directness
  • Discipline
  • Discovery
  • Discretion
  • Diversity
  • Dominance
  • Dreaming
  • Drive
  • Duty
  • Dynamism
  • Eagerness
  • Ease
  • Economy
  • Ecstasy
  • Education
  • Effectiveness
  • Efficiency
  • Elation
  • Elegance
  • Empathy
  • Encouragement
  • Endurance
  • Energy
  • Enjoyment

 

  • Entertainment
  • Enthusiasm
  • Environmentalism
  • Ethics
  • Euphoria
  • Excellence
  • Excitement
  • Exhilaration
  • Expectancy
  • Expediency
  • Experience
  • Expertise
  • Exploration
  • Expressiveness
  • Extravagance
  • Extroversion
  • Exuberance
  • Fairness
  • Faith
  • Fame
  • Family
  • Fascination
  • Fashion
  • Fearlessness
  • Ferocity
  • Fidelity
  • Fierceness
  • Financial independence
  • Firmness
  • Fitness
  • Flexibility
  • Flow
  • Fluency
  • Focus
  • Fortitude
  • Frankness
  • Freedom
  • Friendliness
  • Friendship
  • Frugality
  • Fun
  • Gallantry
  • Generosity
  • Gentility
  • Giving
  • Grace
  • Gratitude
  • Gregariousness
  • Growth
  • Guidance
  • Happiness
  • Harmony
  • Health
  • Heart
  • Helpfulness
  • Heroism
  • Holiness
  • Honesty
  • Honor
  • Hopefulness
  • Hospitality
  • Humility
  • Humor
  • Hygiene
  • Imagination
  • Impact
  • Impartiality
  • Independence
  • Individuality
  • Industry
  • Influence
  • Ingenuity
  • Inquisitiveness
  • Insightfulness
  • Inspiration
  • Integrity
  • Intellect
  • Intelligence
  • Intensity
  • Intimacy
  • Intrepidness
  • Introspection
  • Introversion
  • Intuition
  • Intuitiveness
  • Inventiveness
  • Investing
  • Involvement
  • Joy
  • Judiciousness
  • Justice
  • Keenness
  • Kindness
  • Knowledge
  • Leadership
  • Learning
  • Liberation
  • Liberty
  • Lightness
  • Liveliness
  • Logic
  • Longevity
  • Love
  • Loyalty
  • Majesty
  • Making a difference
  • Marriage
  • Mastery
  • Maturity
  • Meaning
  • Meekness
  • Mellowness
  • Meticulousness
  • Mindfulness
  • Modesty
  • Motivation
  • Mysteriousness
  • Nature
  • Neatness
  • Nerve
  • Noncomformity
  • Obedience
  • Open-mindedness
  • Openness
  • Optimism
  • Order
  • Organization
  • Originality
  • Outdoors
  • Outlandishness
  • Outrageousness
  • Partnership
  • Patience
  • Passion
  • Peace
  • Perceptiveness
  • Perfection
  • Perkiness
  • Perseverance
  • Persistence
  • Persuasiveness
  • Philanthropy
  • Piety
  • Playfulness
  • Pleasantness
  • Pleasure
  • Poise
  • Polish
  • Popularity
  • Potency
  • Power
  • Practicality
  • Pragmatism
  • Precision
  • Preparedness
  • Presence
  • Pride
  • Privacy
  • Proactivity
  • Professionalism
  • Prosperity
  • Prudence
  • Punctuality
  • Purity
  • Rationality
  • Realism
  • Reason
  • Reasonableness
  • Recognition
  • Recreation
  • Refinement
  • Reflection
  • Relaxation
  • Reliability
  • Relief
  • Religiousness
  • Reputation
  • Resilience
  • Resolution
  • Resolve
  • Resourcefulness
  • Respect
  • Responsibility
  • Rest
  • Restraint
  • Reverence
  • Richness
  • Rigor
  • Sacredness
  • Sacrifice
  • Sagacity
  • Saintliness
  • Sanguinity
  • Satisfaction
  • Science
  • Security
  • Self-control
  • Selflessness
  • Self-reliance
  • Self-respect
  • Sensitivity
  • Sensuality
  • Serenity
  • Service
  • Sexiness
  • Sexuality
  • Sharing
  • Shrewdness
  • Significance
  • Silence
  • Silliness
  • Simplicity
  • Sincerity
  • Skillfulness
  • Solidarity
  • Solitude
  • Sophistication
  • Soundness
  • Speed
  • Spirit
  • Spirituality
  • Spontaneity
  • Spunk
  • Stability
  • Status
  • Stealth
  • Stillness
  • Strength
  • Structure
  • Success
  • Support
  • Supremacy
  • Surprise
  • Sympathy
  • Synergy
  • Teaching
  • Teamwork
  • Temperance
  • Thankfulness
  • Thoroughness
  • Thoughtfulness
  • Thrift
  • Tidiness
  • Timeliness
  • Traditionalism
  • Tranquility
  • Transcendence
  • Trust
  • Trustworthiness
  • Truth
  • Understanding
  • Unflappability
  • Uniqueness
  • Unity
  • Usefulness
  • Utility
  • Valor
  • Variety
  • Victory
  • Vigor
  • Virtue
  • Vision
  • Vitality
  • Vivacity
  • Volunteering
  • Warmheartedness
  • Warmth
  • Watchfulness
  • Wealth
  • Willfulness
  • Willingness
  • Winning
  • Wisdom
  • Wittiness
  • Wonder
  • Worthiness
  • Youthfulness
  • Zeal