Many of the values listed below may not apply to you, your industry or your business. Use the list as a guide to determine the values that you consider significant to you and your company. After you select the values that are important to you, sort them in the order of priority.
- Abundance
- Acceptance
- Accessibility
- Accomplishment
- Accountability
- Accuracy
- Achievement
- Acknowledgement
- Activeness
- Adaptability
- Adoration
- Adroitness
- Advancement
- Adventure
- Affection
- Affluence
- Aggressiveness
- Agility
- Alertness
- Altruism
- Amazement
- Ambition
- Amusement
- Anticipation
- Appreciation
- Approachability
- Approval
- Art
- Articulacy
- Artistry
- Assertiveness
- Assurance
- Attentiveness
- Attractiveness
- Audacity
- Availability
- Awareness
- Awe
- Balance
- Beauty
- Being the best
- Belonging
- Benevolence
- Bliss
- Boldness
- Bravery
- Brilliance
- Buoyancy
- Calmness
- Camaraderie
- Candor
- Capability
- Care
- Carefulness
- Celebrity
- Certainty
- Challenge
- Change
- Charity
- Charm
- Chastity
- Cheerfulness
- Clarity
- Cleanliness
- Clear-mindedness
- Cleverness
- Closeness
- Comfort
- Commitment
- Community
- Compassion
- Competence
- Competition
- Completion
- Composure
- Concentration
- Confidence
- Conformity
- Congruency
- Connection
- Consciousness
- Conservation
- Consistency
- Contentment
- Continuity
- Contribution
- Control
- Conviction
- Conviviality
- Coolness
- Cooperation
- Cordiality
- Correctness
- Country
- Courage
- Courtesy
- Craftiness
- Creativity
- Credibility
- Cunning
- Curiosity
- Daring
- Decisiveness
- Decorum
- Deference
- Delight
- Dependability
- Depth
- Desire
- Determination
- Devotion
- Devoutness
- Dexterity
- Dignity
- Diligence
- Direction
- Directness
- Discipline
- Discovery
- Discretion
- Diversity
- Dominance
- Dreaming
- Drive
- Duty
- Dynamism
- Eagerness
- Ease
- Economy
- Ecstasy
- Education
- Effectiveness
- Efficiency
- Elation
- Elegance
- Empathy
- Encouragement
- Endurance
- Energy
- Enjoyment
- Entertainment
- Enthusiasm
- Environmentalism
- Ethics
- Euphoria
- Excellence
- Excitement
- Exhilaration
- Expectancy
- Expediency
- Experience
- Expertise
- Exploration
- Expressiveness
- Extravagance
- Extroversion
- Exuberance
- Fairness
- Faith
- Fame
- Family
- Fascination
- Fashion
- Fearlessness
- Ferocity
- Fidelity
- Fierceness
- Financial independence
- Firmness
- Fitness
- Flexibility
- Flow
- Fluency
- Focus
- Fortitude
- Frankness
- Freedom
- Friendliness
- Friendship
- Frugality
- Fun
- Gallantry
- Generosity
- Gentility
- Giving
- Grace
- Gratitude
- Gregariousness
- Growth
- Guidance
- Happiness
- Harmony
- Health
- Heart
- Helpfulness
- Heroism
- Holiness
- Honesty
- Honor
- Hopefulness
- Hospitality
- Humility
- Humor
- Hygiene
- Imagination
- Impact
- Impartiality
- Independence
- Individuality
- Industry
- Influence
- Ingenuity
- Inquisitiveness
- Insightfulness
- Inspiration
- Integrity
- Intellect
- Intelligence
- Intensity
- Intimacy
- Intrepidness
- Introspection
- Introversion
- Intuition
- Intuitiveness
- Inventiveness
- Investing
- Involvement
- Joy
- Judiciousness
- Justice
- Keenness
- Kindness
- Knowledge
- Leadership
- Learning
- Liberation
- Liberty
- Lightness
- Liveliness
- Logic
- Longevity
- Love
- Loyalty
- Majesty
- Making a difference
- Marriage
- Mastery
- Maturity
- Meaning
- Meekness
- Mellowness
- Meticulousness
- Mindfulness
- Modesty
- Motivation
- Mysteriousness
- Nature
- Neatness
- Nerve
- Noncomformity
- Obedience
- Open-mindedness
- Openness
- Optimism
- Order
- Organization
- Originality
- Outdoors
- Outlandishness
- Outrageousness
- Partnership
- Patience
- Passion
- Peace
- Perceptiveness
- Perfection
- Perkiness
- Perseverance
- Persistence
- Persuasiveness
- Philanthropy
- Piety
- Playfulness
- Pleasantness
- Pleasure
- Poise
- Polish
- Popularity
- Potency
- Power
- Practicality
- Pragmatism
- Precision
- Preparedness
- Presence
- Pride
- Privacy
- Proactivity
- Professionalism
- Prosperity
- Prudence
- Punctuality
- Purity
- Rationality
- Realism
- Reason
- Reasonableness
- Recognition
- Recreation
- Refinement
- Reflection
- Relaxation
- Reliability
- Relief
- Religiousness
- Reputation
- Resilience
- Resolution
- Resolve
- Resourcefulness
- Respect
- Responsibility
- Rest
- Restraint
- Reverence
- Richness
- Rigor
- Sacredness
- Sacrifice
- Sagacity
- Saintliness
- Sanguinity
- Satisfaction
- Science
- Security
- Self-control
- Selflessness
- Self-reliance
- Self-respect
- Sensitivity
- Sensuality
- Serenity
- Service
- Sexiness
- Sexuality
- Sharing
- Shrewdness
- Significance
- Silence
- Silliness
- Simplicity
- Sincerity
- Skillfulness
- Solidarity
- Solitude
- Sophistication
- Soundness
- Speed
- Spirit
- Spirituality
- Spontaneity
- Spunk
- Stability
- Status
- Stealth
- Stillness
- Strength
- Structure
- Success
- Support
- Supremacy
- Surprise
- Sympathy
- Synergy
- Teaching
- Teamwork
- Temperance
- Thankfulness
- Thoroughness
- Thoughtfulness
- Thrift
- Tidiness
- Timeliness
- Traditionalism
- Tranquility
- Transcendence
- Trust
- Trustworthiness
- Truth
- Understanding
- Unflappability
- Uniqueness
- Unity
- Usefulness
- Utility
- Valor
- Variety
- Victory
- Vigor
- Virtue
- Vision
- Vitality
- Vivacity
- Volunteering
- Warmheartedness
- Warmth
- Watchfulness
- Wealth
- Willfulness
- Willingness
- Winning
- Wisdom
- Wittiness
- Wonder
- Worthiness
- Youthfulness
- Zeal